Unified strategies for DTx integration: a comprehensive interview with Gemma Estrada, head of digital health at Ferrer

Gemma Estrada, Head of Digital Health, recently shared Ferrer’s vision for the future of digital healthcare and Digital Therapeutics (DTx) in an interview. Ferrer’s commitment to digital health is clear through our active participation in the Digital Therapies Consortium (CDTx). As a founding member, we are collaborating with other partners to push the boundaries and make digital therapies (DTx) a reality for patients in Spain.

We here summarize to you the main takeaways of the interview, that you can read entirely here.

  • Integrating DTx into pharma’s existing structure requires a unified effort. Regulatory, legal, clinical, and commercial must work together to ensure we smoothly pave the way for seamless DTx development and launch.
  • At Ferrer we believe that DTx and pharmaceuticals should be part of the same value proposition. By creating solutions that complement our medications, we aim to empower patients, improve treatment outcomes, and ultimately, contribute to the “Health for All” vision.
  • The potential of DTx is undeniable for Ferrer. Increased accessibility, better clinical results, reduced healthcare costs, and a lighter burden on patients with chronic diseases are just some of the exciting possibilities. However, challenges remain. Robust clinical evidence, user-friendly interfaces, clear reimbursement pathways, and robust data privacy measures are all crucial barriers that need to be addressed.
  • PAHcare™, a digital solution co-developed with Wellthy Therapeutics for adult patients with Pulmonary Arterial Hypertension (PAH), is a perfect example. This platform provides patients with the tools they need – clinically validated information, emotional and educational support, and symptom/activity tracking – to optimize their daily management and improve their overall well-being.
  • Looking ahead, we believe overcoming these hurdles requires collaborating to generate strong clinical evidence, user-centric design, transparent pricing and reimbursement models, addressing data privacy concerns, and educating healthcare professionals and patients are all essential.

Gemma Estrada: “Through technology, we can make the world a healthier and more equitable place. Digital health transcends geographical barriers, bringing the promise of ‘Health for All’ closer. “

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